$6.59B
NIKE
Proof of the scale international sports brands can build in China.
CHINA MARKET ENTRY & GROWTH PARTNER
YOUR NEXT
GROWTH MARKET
COULD BE CHINA.
You’ve built a brand with proven demand, growing revenue and the potential to expand internationally, now it’s time to go to China.
We help international brands test, validate and build their China sales business — starting with a 90-day real-market launch designed to find out whether Chinese consumers will actually buy.
VALIDATELOCALIZETESTSELLSCALE
YOUR
BRAND
BRAND
CHINA
→
CHINA REVENUE PROOF
THE MARKET IS ALREADY PROVEN.
International consumer brands are already generating meaningful revenue in China. Chinese consumers actively spend on international brands across a wide range of categories — from beauty and fashion to food, lifestyle, wellness, and beyond.
Your brand could be one of them.
China could represent a significant new source of revenue and long-term growth for your business. The opportunity is real — the question is whether your product, positioning, pricing, and go-to-market strategy can turn that opportunity into profitable demand.
That is exactly what the 90-Day China Market Test is designed to find out.
$1.75B
SPORT · MAINLAND CHINA · FY2025
lululemon
Mainland China net revenue grew 28.9% year over year and represented 16% of total company revenue.
€3.62B
ADIDAS
Greater China remains one of the company's major global markets.
$3.16B
STARBUCKS
A scaled consumer brand building billions in China revenue.
¥650.2B
UNIQLO
Large-scale omnichannel retail revenue across Greater China.
C$498M
CANADA GOOSE
A specialist premium brand proving China opportunity is not limited to mass-market giants.
$3.06B
ESTÉE LAUDER
Mainland China net sales across a global beauty portfolio.
+43.9%
JAMIESON WELLNESS
A more focused wellness example, driven by digital platforms, marketing and product innovation.
$27.6M
XPEL
China revenue grew 74.8% year over year — showing that even a niche specialist product can build real demand.
Revenue figures are not profit. Geography and fiscal periods follow each company's own disclosure.
Mainland China and Greater China are labeled separately.
SPORTOUTDOORBEAUTYWELLNESS
FASHIONFOOD & BEVERAGESPECIALIST PRODUCTSYOUR CATEGORY
FROM NICHE BRAND TO CHINA GROWTH
YOU DON'T HAVE TO START BIG.
The more relevant proof for an emerging brand is not only what global giants make in China. It is what happens when a focused international brand enters, localizes, finds demand and begins to scale.
RUNNING / PERFORMANCE01
ON
+96.4%
APAC NET SALES · FY2025
APAC nearly doubled in 2025, primarily driven by strong sales growth in China and Japan. On now operates 38 locations across China including Hong Kong, alongside Tmall, JD.com and WeChat.
FROM NICHE RUNNING BRAND → CHINA GROWTH ENGINE
WELLNESS02
JAMIESON
C$54.3M
CHINA REVENUE · Q2 2026
China revenue rose 46.6% in constant currency. In Q1 it reached C$43.3M, and the company described China as its highest-margin market.
DIGITAL-FIRST → INFLUENCERS → DISTRIBUTION → SCALE
FOOTWEAR / LIFESTYLE03
BIRKENSTOCK
4×
CHINA REVENUE GROWTH · FY21–FY24
China revenue grew fourfold from FY2021 to FY2024. The brand reported less than €25M China revenue in FY2024, with 15 retail stores plus a leading digital presence.
PREMIUM POSITIONING → OMNICHANNEL EXPANSION
ACTIVEWEAR / LIFESTYLE04
ALO YOGA
RMB 10M+
TMALL LAUNCH · FIRST MINUTE · 2026
Alo entered mainland China online-first in August 2026. Its Tmall launch surpassed RMB10M in transaction value within one minute — evidence that demand can be tested before a large physical rollout.
ONLINE-FIRST → VALIDATE DEMAND → PHYSICAL EXPANSION
ACTIVEWEAR05
VUORI
8 → 20
CHINA STORES · TARGET BY END-2027
The California activewear brand is making China a priority in its international expansion, planning to grow from eight stores to twenty by the end of 2027.
EARLY TRACTION → LOCAL RETAIL CLUSTERS → SCALE
SPECIALIST AUTO06
XPEL
$27.6M
CHINA REVENUE · H1 2026
A specialist automotive protection brand — not a mass consumer giant — grew China revenue 74.8% year over year in the first half of 2026.
NICHE PRODUCT → REAL CHINA REVENUE
WHY THESE EXAMPLES MATTER
They show different stages of China expansion: first-launch validation, rapid digital growth, store expansion and meaningful local revenue. Where companies do not disclose China-specific profit, we do not imply it. Revenue, growth, margins and expansion metrics are labeled separately.
THIS IS CLOSER TO THE JOURNEY WE BUILD
START WITH SIGNAL.
START WITH SIGNAL.
THEN EARN THE RIGHT TO SCALE.
01TEST DEMAND
→
02FIND THE POSITIONING
→
03CONVERT SALES
→
04SCALE CHINA
WHAT THIS MEANS FOR YOU
THE OPPORTUNITY IS PROVEN.
YOUR BRAND IS THE QUESTION.
You don't need to build a full China operation to find out. You need evidence: demand, positioning, product, price, content, channels and sales.
START WITH A 90-DAY CHINA MARKET TEST →01 / THE OPPORTUNITY
China is no longer simply a market to enter.
It is one of the world's most important growth markets for ambitious consumer brands.
Global names from Louis Vuitton and Hermès to Gucci have spent years building deep consumer relationships in China. But the opportunity is no longer limited to the world's largest luxury houses.
Chinese consumers increasingly discover products through social platforms, creators and cross-border commerce. For differentiated international brands, that creates a path to test demand before building a massive local footprint.
THE QUESTION ISN'T WHETHER CHINA IS BIG.IT'S WHETHER YOUR BRAND CAN WIN THERE.
02 / THE REALITY
But China is
different.
A large opportunity does not mean an obvious path.
?
WHO WILL BUY?
Which Chinese consumers actually have a need for your product?
?
WHAT WILL THEY PAY?
How should your product be positioned and priced in China?
?
WHERE WILL THEY FIND YOU?
Xiaohongshu, Douyin, creators, search, commerce — which path fits?
?
WHY WILL THEY TRUST YOU?
What content, creators and social proof can turn attention into purchase?
DON'T BUILD CHINA FIRST.TEST IT FIRST.
03 / OUR CORE OFFER
90-DAY
CHINA MARKET TEST
This is not a research report or a theoretical market study. Before you build a China team or commit major capital, we put your brand into the real Chinese market and test it with real consumers, real channels and real opportunities to purchase.
WILL CHINESE CONSUMERS ACTUALLY BUY — AND CAN THE BUSINESS SCALE?DISCOVER
Market opportunity, consumer segments, competitors, pricing, category dynamics and route-to-market.
LOCALIZE
China positioning, brand story, product messaging, hero SKU and platform-native content direction.
TEST
Launch localized content, KOL/KOC seeding and selected cross-border commerce tests in the real market — putting your offer in front of real consumers with a path to purchase.
MEASURE
Track attention, traffic, conversion, orders and sales signals, creator performance, customer feedback and product demand.
DECIDE
Scale, refine or stop — based on evidence, with a clear next-stage recommendation.
SCALEREFINESTOP
04 / AFTER 90 DAYS
More than a market study.
A real-market sales test.
After 90 days, you have real consumer response, channel performance and sales evidence to decide whether to scale, refine or stop.
CONSUMER
Who is responding — and why?
PRODUCT
Which product has the strongest China potential?
POSITIONING
Which message and story resonate?
PRICE
What price and offer structure make sense?
CHANNEL
Which platforms and creators deserve investment?
DECISION
What should we do next — scale, refine or stop?
SCALEREFINESTOP
05 / WHEN THE SIGNAL IS STRONG
FROM MARKET TEST
TO CHINA GROWTH.
If the test proves commercial potential, we can continue as your China market-entry partner — helping build the sales channels, e-commerce operations, content, creator network, customer acquisition and local operating capabilities required for long-term growth.
01
BUILD YOUR CHINA BRAND PRESENCE
Chinese brand positioning, product messaging, Xiaohongshu, Douyin, WeChat presence and a content system built around how Chinese consumers discover brands.
02
BUILD DEMAND
Creator partnerships, KOL/KOC seeding, native content and paid amplification across the channels where your target consumers spend attention.
03
BUILD SALES CHANNELS
Cross-border e-commerce, optimized product pages, creator commerce and the right path from discovery to checkout — based on your category and customer journey.
04
BUILD DISTRIBUTION
As demand becomes proven, expand into distributors, specialty retailers, lifestyle stores and strategic commercial partners where appropriate.
05
BUILD REPEATABLE GROWTH
Connect consumers, content, creators, traffic, commerce, sales and feedback into a measurable growth loop that gets smarter over time.
06 / HOW WE HELP YOU SELL
From attention
to purchase.
We build the path your customers take from discovering your brand to buying, reviewing and buying again.
XIAOHONGSHU
Discovery, search, product education and social proof.
DOUYIN
Short-form content, creator commerce and conversion.
KOL / KOC
Relevant creators who connect your product with the right audience.
CROSS-BORDER E-COMMERCE
A practical route from content and traffic to checkout.
PAID GROWTH
Scale only the content and audiences that have already shown signals.
DISTRIBUTION & RETAIL
Expand offline when demand and economics justify it.
CHINA-BASED EXECUTION
ONE LOCAL TEAM.
THE WHOLE CHINA PATH.
Our team is based in China and works across the practical layers that determine whether a foreign brand can actually operate here — not just market here.
CHINA-BASED TEAM
Local execution, local market feedback and direct coordination inside China.
OPERATIONS
Chinese platform workflows, customer service, local vendors and day-to-day execution.
TAX & CORPORATE
Support around entity structure, business registration, tax coordination and local administration through qualified specialists where required.
CUSTOMS & IMPORT
Cross-border e-commerce, direct import, bonded models, customs pathways and product-entry coordination.
SALES & DISTRIBUTION
E-commerce, distributors, retail relationships and revenue-focused market development.
E-COMMERCE
Platform entry, store operations, merchandising, payments, fulfillment and conversion.
KOL / KOC & CONTENT
Chinese-language positioning, local creators and platform-native content.
LOCAL NETWORK
Logistics, warehousing, specialist service providers, creators, distributors and operators.
ONE PARTNER. ONE MARKET. LESS FRICTION.
You build the brand. We connect the operational path it needs to enter and grow in China.
Launch To China provides market-entry coordination and operating support. Legal, tax, customs brokerage and other regulated professional services are handled with appropriately qualified local specialists where required.
07 / WHO WE WORK WITH
For brands that already have
something worth scaling.
PROVEN OVERSEAS DEMANDYou already have real customers and traction.
DIFFERENTIATED PRODUCTA clear reason for consumers to choose you.
INTERNATIONAL AMBITIONYou are looking beyond your current home market.
FOUNDER-LEVEL SPEEDSomeone on your side can make decisions quickly.
08 / THE PARTNERSHIP
You build the brand.
We build the path
into China.
We don't promise that every brand will win in China.
We build a disciplined process that lets the market tell us what deserves more investment.
When the test proves real commercial potential, Launch To China can continue as your China market-entry and growth partner — helping turn validated demand into sales channels, e-commerce operations, customer acquisition, distribution and a scalable local business.
01 TEST
02 PROVE
03 BUILD
09 / THE LONG-TERM VISION
FROM YOUR FIRST
CHINA CUSTOMER
TO A SCALABLE
CHINA BUSINESS.
The 90-day test is the starting point, not the final product. First we prove demand through real-market selling. If the signal is strong, we help you build the China sales business and scale what works.
01VALIDATEIs there real demand?
02LOCALIZEWhat makes the brand work here?
03SELLCan attention convert to revenue?
04SCALEWhere should capital go next?
READY TO FIND OUT?
COULD CHINA BE
YOUR NEXT MARKET?
Send us your website and a little context about your brand, where you're selling today and what you're hoping to achieve in China.
hello@launchtochina.com ↗
Prefer a call? Reply with your time zone and we'll arrange a Zoom or Google Meet.